A little about me.
Where others see obstacles, I see opportunity.
Creatives and marketers alike are powerful storytellers and profound influencers of consumer behavior. After 18+ years in the creative industry, working on brands across the spectrum of purpose, I have found myself grounded in spreading infectious possibility. I believe in the power of people in our industry to reshape the world.
I believe the “HOW” is always adapting.
I spent the last decade crafting a unique in-house creative agency model, with the ability to act with agility and adapt to both business needs & our consumers. It was so successful that it survived multiple company-wide restructurings, including the integration for Happy Family into Danone North America. It was never just WHAT we did. It was HOW we did it.
Exceptionally high creative standards and a deep understanding of brand, marketing, consumers and the omni-channel landscape we were existing in.
I am grounded by people.
My greatest successes are always rooted in relationships. As a leader and a parent, I pride myself on being an eternal student of human behavior. At its core, my leadership is grounded in fostering a team driven by both passion and purpose—devotion not only to the brands we steward but also to our own personal growth.
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Having worked side by side with Becca for 5+ years as a true partner, I can say that Becca is an exceptionally talented Senior Creative Leader with a passion for growing teams and capabilities.
Becca led an Omni channel creative team for Happy Family, continuously learning and growing her team to meet evolving needs across both packaging design and performance marketing channels, including organic social, paid social, e-commerce content, shopper marketing, paid media and web design. In addition, Becca steered integrated campaign work and drove best in class brand cohesion across a high touch consumer journey.
Under her leadership and creative vision, Happy grew to a market leadership position. I would highly recommend Becca to lead dynamic CPG creative teams in fast paced environments and hope our paths cross again. -
Becca worked with and for me for the past 10 years as a part of the Happy Family leadership team where she lead Creative Direction for the brand during a decade of rocket ship growth and through the integration with Danone.
During her tenure, she built an incredibly talented “in-house agency” for Happy Family and guided the organization on creative strategy and execution, ensuring everything we did brought to life a compelling and cohesive consumer journey across our Omni-Channel landscape.
Becca has been a valuable partner of mine during this time and her impact has been felt across the organization. Her partnership on brand strategy frequently brought new ideas and energy to me and our leadership team across many different areas of our business.
Personally, Becca has a continuous learning mentality and was extremely interested in coaching, development of all kinds. She was a beloved team leader, notable for her commitment to growing both herself and our team.
Becca pushed Happy Family to be better in all ways and has been instrumental in driving us into the our leadership position in the baby category today.
I would highly recommend working with Becca and am open to discussing more about Becca and her impact. I hope that our professional paths cross again.